Exploring What’s Next for Senior Healthcare

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.

Our Frontier is Senior Health. Our Mission is One of Constant Discovery for the Greater Good.

The challenges facing our industry are bigger than any individual or group. Nothing’s going to change unless we work together. That’s why we say that we aren’t hoping for a better future for seniors or how they’re cared for – we’re trying to create it.

The Innovation & Technology Center (ITC) is the dedicated arm of Direct Supply where we seek to improve existing technologies and develop forward-thinking innovations related to senior health. It’s like a unique blend of mission, passion and your favorite grandparent.


systems & technology research

Senior Living’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

systems & technology research

Senior Care’s Wellness Explorers

Mathletes, technoholics, purveyors of code, generally fans of big data and algorithms – whatever you want to call us, just don’t call us traditional. But at the core of what we do, we are explorers

Partnerships

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop technologies that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

applied tech partners

State-of-the-Art Friends

No one’s an expert at everything, so we’ve fostered some amazing partnerships to help us drive change, such as with the Milwaukee School of Engineering. For years, we’ve worked together to develop applied tech that assist seniors. With the addition of their Computational Science Hall focused on applied AI (eh-hem: the first program of its kind; eh-hem: right next door) and NVIDIA’s supercomputing capabilities inside, the force grows stronger.

tech building for the future

55,000 Square Feet Dedicated to the Future of Senior Health

The ITC was purposefully built and intentionally designed to foster new applied tech solutions in the Senior Living space. It’s chaotic, but hey, it’s home. Fun fact – it’s also the largest tech building of its kind in the United States.

Milwaukee's Ultimate Coolest Office Winner 2021

Explore Innovations in Healthcare Technology Today

Senior Living Furniture Guide

Senior Living Furniture Guide

Download our Senior Living Furniture Guide for tailored solutions to enhance comfort, safety, and style in your community. Perfect for owners and designers.

Agile Foodservice Procurement: A Strategic Advantage

Agile Foodservice Procurement: A Strategic Advantage

Agile procurement transforms traditional procurement by enhancing efficiency, responsiveness and adaptability to market shifts. In food service, it ensures timely sourcing of fresh ingredients, swift issue resolution and flexible supplier relationships, all essential for maintaining quality and operations. Discover how Direct Supply® DSSI™ leverages these principles to deliver consistent value and stay ahead of industry challenges.

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Can We Interest You in a Visit?

Now 50% Off! (Ok, It’s Free).